Why I love farmer’s markets - Discover Good Nutrition

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Why I Love Farmers Markets

Posted by Susan Bowerman, M.S., RD, CSSD, CSOWM, FAND – Senior Director, Worldwide Nutrition Education and Training

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Fresh from the farm, better nutrition.

Farmer’s Markets help you mark the changing seasons with fresh, local produce.

I know that it’s easier to simply buy all your food in one place, but the supermarket can’t give you that sense of local, seasonal eating the way your Farmers Market can. The whole idea of eating what’s in season can get lost on the average supermarket shopper.

Our grocery stores offer us produce from all over the world, all the time, just to satisfy our desires for fresh peaches in the dead of December or apples in July.

And as anyone who lives in Southern California knows, identifying the seasons here isn’t all that clear-cut. I think we basically have two seasons—warmer and cooler—but one doesn’t necessarily follow the other. We can have gloom in June and major heat waves during Halloween, and we mark the seasons by the calendar, not the weather.

So, it wasn’t until I became a regular at my local Farmers Market that I started to figure it out. I started marking the seasons by the foods that were available and the subtle changes in the offerings from week to week. I’ve come to anticipate the first Brooks cherries that arrive before the Bings, and I love to note how different the early May Pride peaches taste compared to the O’Henry’s that arrive in August.

It’s great finding new foods and new varieties to try, and it’s such a fantastic way to introduce more fruits and vegetables into the diet. Now, rather than relying on navel oranges all winter, I switch to tart, deep-red Moro blood oranges in March. This week I’m eating baby purple artichokes—something I’d be hard-pressed to find at my local grocery store. Switching it up not only helps to beat the boredom, but there’s more nutritional benefit to be had from a wider variety, too.

If you’re not a regular, start by visiting your Farmers Market and buying something you’ve never tried. Or at least a new variety of a food that you haven’t eaten before. Then be thankful to the farmers for introducing you to foods they’ve chosen to grow – not because they look perfect or travel well, but simply because they taste so good.

Susan Bowerman, M.S., RD, CSSD, CSOWM, FAND – Senior Director, Worldwide Nutrition Education and Training
Susan is the Senior Director of Worldwide Nutrition Education and Training at Herbalife, where she is responsible for the development of nutrition education and training materials, and is one of the primary authors of the Herbalife-sponsored blog, www.discovergoodnutrition.com. She is a Registered Dietitian and holds two Board Certifications from the Academy of Nutrition and Dietetics as a Certified Specialist in Sports Dietetics, and a Certified Specialist in Obesity and Weight Management. Susan is also a Fellow of the Academy of Nutrition and Dietetics. Susan graduated with distinction in biology from the University of Colorado, and received her master’s degree in Food Science and Nutrition from Colorado State University. She then completed her dietetic internship at the University of Kansas. Susan has taught extensively and developed educational programs targeted to individuals, groups and industry in her areas of expertise, including health promotion, weight management and sports nutrition. Prior to her role at Herbalife, she was the assistant director of the UCLA Center for Human Nutrition, and has held appointments as adjunct professor in nutrition at Pepperdine University and as lecturer in nutrition in the Department of Food Science and Nutrition at Cal Poly San Luis Obispo. Susan was a consultant to the (then) Los Angeles Raiders for six seasons, and was a contributing columnist for the Los Angeles Times Health Section for two years. She is a co-author of 23 research papers, 14 book chapters, and was a co-author of two books for the public: “What Color is Your Diet?” and “The L.A. Shape Diet” by Dr. David Heber, published by Harper Collins in 2001 and 2004, respectively.